Build your solo business & quit your job in 2025.

If you’re a new solopreneur, you have no time to waste.

Between your current job, personal engagements, and the need to breathe (I hate suffocating hustle culture), you need to know where to invest your limited time to make your solo business work, fast.

Because if you don’t start to make some money, you’ll give up.

And I don’t want you to give up.

I don’t want you to miss out on an opportunity of a lifetime just because you thought it wouldn’t work for you.

So let’s make it work.

Here are the 3 platforms that are worth your time in 2025 + a bonus platform you can take advantage of.

Why everyone loves this place?

Let’s put a pin in the fact that everyone brags about their Substack success and claims it’s a great place to be.

Let’s, instead, follow the money.

Substack has raised $80+ million from some of the biggest investors in the US.

To justify that investment, they’ll put most of it towards growth.

This means they’ll try to attract as many users as possible and convert them to paid subscribers.

To have a Substack at the moment means to ride that growth train all the way to an effortless 4–5 figure e-mail list.

Now, let’s take the pin out of that thing we mentioned in the beginning. Why does everyone love Substack so much?

Simple: it’s a one-stop shop for building an e-mail list. It has its own social media platform (Notes), it supports podcasts and video content, and it allows your audience to move effortlessly from followers to subscribers, to customers (paid subscribers).

There’s really no Substack alternative online at the moment and if you’re not there already, go build a newsletter right now.

This is where gatekeepers check you out.

I’ve had it up to here with social media.

I hate posting for the sake of posting; I hate the show-offs and the unrealistic expectations they set; I hate all of it.

With one exception: LinkedIn.

LinkedIn is different, and here’s how:

• About 1% of active LinkedIn users share content on the platform. That’s an amazing opportunity to shine in front of 1 billion people.
• LinkedIn is the platform gatekeepers use. When I pitched an article to a Forbes editor, I noticed she checked my LinkedIn profile the same day. It’s also where I got invited to be interviewed by Business Insider.
• LinkedIn is important for big companies with deep pockets — they use it both for recruitment and for sales. If you become good at getting attention on LinkedIn, you could sell that as a ghostwriting service to literally any industry, and for good money.
• Without even trying, I’ve gotten clients worth thousands of dollars from LinkedIn.

If you don’t like social media, I get it — but make this one exception. Trust me, it’s worth it.

Let’s agree to disagree about this one.

Some of the big writers quit Medium a while back. They said it’s going down.

Here’s what really happened. Medium is beyond the getting money stage. It’s gotten over $170 million in funding since it started in 2012, but it’s not profitable yet.

A couple of years ago, Medium decided to focus on profitability. Now, how it wants to achieve that is a different subject. Some of its critics say the company is doing it wrong.

Either way, because of that goal, Medium changed the algorithm behind the Partner Program and the big names’ income went downhill.

I understand them. They have huge audiences on other platforms where they can get more attention with shorter content.

But to you, the person just starting out, Medium is still a great place to be.

• It’s close to 1 million paying subscribers.
• The big publications allow you to reach thousands of people with your first or second post (whereas on Substack or LinkedIn, it may take a while to get those numbers).
• You can still make 3–4 digits on the platform, easy.
• It’s a great source of e-mail subscribers.